Take, for example, this pearl of marketing wisdom, and I pseudo-quote, having been genetically overlooked in the eidetic memory department: “if you are looking to build a giant list, make your customers an irresistible offer and they will join your list! Let me repeat, make your customers an irresistible offer and they will sign up to join your list!" DUH!!
This sounded like an interesting approach so I followed up on the results of this guru’s conference call and found that one avid devotee of the above advice offered his subscribers a $600 laptop for each one year, $150 per month subscriber who joined his list. He subsequently went broke trying to fulfill his promise! Everybody took the laptop and most subscribers subsequently cancelled their subscription.
The guru was right but his advice overwhelmed and quickly buried his student.
Moral of the story: beware the gilded thorn for, while pretty, It will pricketh or sicken thee.
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